Luxury homes for sale in Prosper, TX, usually sell for a high price because of the appeal of living in an area. This doesn't mean that anyone who is selling Prosper, TX, real estate should automatically assume that they will receive multiple offers above the asking price. If you want to make more money when selling your home in Prosper, there are a few things you can do to make your home stand out on the market. Keep these tips and tricks in mind as you get ready to bring your property to the market.
1. Know what your home is worth
There are several factors that will help you determine what price you should ask for. Ask your realtor if they can run a Comparative Market Analysis for you. This report will show you what other homes in your area have sold for in recent months. You’ll use this information to consider your home’s appraised value.
From there, you can think about what price point will give you the greatest opportunity to be seen by potential buyers. Consider the price ranges that buyers usually filter their searches in, and make sure that you don’t price yourself at an awkward number that would cause you to be seen less frequently. For example, if your home is worth around $500,000, you might consider pricing your home at $499,500 so that buyers who are filtering their searches for homes that cost less than $500,000 will still see your property.
You should also look to see if there are any gaps in the market where there currently aren’t any homes available in a given price range. You may have an opportunity to dominate a section of the market depending on where you price your home.
2. Strategically plan when you’ll list your home for sale
You can make more money when you sell your home simply by choosing the right season, day, and time to make your listing public. Sellers tend to make the best profits when they list their homes during late spring or early summer, as buyer activity is stronger at this time. Many people have received their tax refunds and are willing to use the money to fund their down payment. Families with young children are interested in moving during a time when they won’t have to pull their children out of school. Everyone likes to move when the weather is more pleasant so that they aren’t unloading boxes in freezing temperatures. Target the late spring or early summer if you have some flexibility on your timeframe.
Once you have your home staged and ready to go, target Thursday afternoon for the time when your listing will go live. Thursday is the ideal day to publish a home listing because it gives buyers enough time to schedule a showing for the weekend. At the same time, you won’t miss out on attracting buyers who only look at new home listings during the week. Many people know Thursday is a good day to list, and they will put their home on the market first thing in the morning. The issue is that they may already be on the second page of recent listings by the time most people get off work and check for new homes. You can avoid this problem by publishing your listing around 5 p.m. on Thursday. This way, you’ll still be close to the top of the list when most people get online.
3. Use creative marketing strategies to your advantage
Your realtor will have the best advice on how to market your home based on new and cutting-edge strategies. One trend that is becoming more and more popular when selling homes is using short-form video content. Because of social media platforms such as Instagram and TikTok, many people’s brains are wired to easily absorb this type of material. You can use this to your advantage when you have a home to sell. Perhaps you film a short video to tease an upcoming open house. Maybe you take it a step further and record a full video tour of your home. These types of content can be more engaging for potential buyers who see your home online, which increases the likelihood that they will schedule in-person showings.
The other rising trend in the real estate world is the use of promoted Facebook ad campaigns. Facebook makes it incredibly easy for anyone to run a sponsored advertisement. Not only will they spend the amount you authorize, but they will also allow you to target certain demographics based on age and geography. They also store users’ information after they click on your listing, even if they don’t share their email addresses or connect with your realtor.
4. Take down personal photographs when staging
Personal items such as photographs and keepsakes should be the first thing you pack away when staging your home. A home that feels too personal can make a potential buyer feel like they are intruding on someone else’s space. When you start scheduling in-person showings, you don’t want prospective buyers to feel as though they are intruding on your space. You want them to have the freedom to imagine what the home could look and feel like if it was theirs.
5. Work with a realtor whom you can trust
Tina Shaheen knows what it takes to have success in a competitive and ever-changing market. She has spent years working with buyers and sellers in the Prosper area. She has developed a reputation for being professional, courteous, and hard-working. She regularly receives business from referrals and repeat clients because of the excellent services she consistently provides. Reach out to Tina when you’re ready to take the next step toward selling your Prosper home.
