When you’re selling a luxury home, it’s important to work with a specialist who understands the market and knows how to reach buyers interested in high-end properties. That’s where a specialist certified in luxury home marketing comes in.
A certified luxury home marketing specialist designation means that REALTOR® has been trained and certified in the unique needs of luxury home sellers. They know how to market your property to the right buyers, using strategies that generate interest and results.
If you’re thinking of selling your Frisco, TX luxury home, be sure to work with a REALTOR® who has been certified in luxury home marketing – they can make all the difference in getting your property sold quickly and for top dollar.
They are certified to have the experience necessary to market effectively to luxury home buyers
When you work with a certified marketing specialist, you can trust they have the experience to market your home effectively.
To earn the certification, realtors must complete coursework and demonstrate their experience in the luxury home market by showing they rank in the top 10% of sales for the markets they serve. They also agree to uphold the standards The Institute for Luxury Home Marketing set forth.
Some of the benefits of working with a certified marketing specialist include:
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Access to exclusive marketing resources
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Global network of luxury real estate agents
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Comprehensive marketing plan
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Expert advice on pricing and staging your home
Work with a REALTOR® like Tina Shaheen, who has been certified as a luxury home marketing specialist, to sell your luxury Frisco, TX real estate. They have the experience and resources to help you sell your home quickly and for top dollar.
Access to exclusive marketing resources
Photo courtesy of ShutterstockThe Institute provides its members exclusive marketing resources to help them succeed in the luxury home market. These resources include a list of affluent prospective clients, REAL Marketing platform of services and products, international cross-listing, and even the option to auction your property. As a client, you benefit from your agent's access to the latest luxury real estate market news and trends.
The REAL Marketing platform offers multiple services, including but not limited to brochures to feature the property, customized postcards, automated market reports, and a custom property website.
The Institute's international cross-listing allows your agent to list your property on the network's global website, which is viewed in over 200 countries and across nearly 20 languages, including English, French, German, Dutch, Korean, and more.
As a client of an agent with a luxury home marketing certification, you can auction your property through The Institute's affiliate, Supreme Auctions. While you might think this service is usually used as a last resort for sellers who are highly motivated, in many cases, it results in a quick sale at or above the property's asking price, so it can also be a viable option for sellers who need to part with a property on a tight deadline.
If you are selling a luxury home in Frisco, TX, working with a certified marketing specialist can provide you with many benefits and give you peace of mind that your home is being marketed to its fullest potential.
A global network of luxury real estate agents
When you work with a Frisco REALTOR® who is a member of The Institute, you tap into a global network of knowledgeable luxury real estate agents. Members have access to The Institute's online social network, where they can share insights and best practices with each other from around the world. You also benefit from your agent's participation in an international referral network. With the ProxioPro tool, your agent places your listing in front of over 600,000 agents in more than 200 countries. By advertising on a global scale, agents certified in luxury marketing dramatically increase the chances of finding a buyer for your home.
A comprehensive marketing plan
Photo courtesy of UnsplashLuxury home buyers are a sophisticated and discerning group. They expect a higher level of service and more personalized attention than the average home buyer. To successfully market to this audience, your agent will develop a comprehensive marketing plan for your property, including advertising in high-end publications and hosting lavish open houses. You will work with your agent to build a unique property website that showcases your home's best features and provides potential buyers with a virtual tour. You may also have a brochure developed as a takeaway for potential buyers who visit your home.
Expert advice on pricing and staging your home
Photo courtesy of ShutterstockA real estate agent with certification in luxury home marketing will advise you on pricing and staging your home. They will also help you prepare your home for showings to make it appealing to potential buyers. To advise you on pricing, your agent will perform a comparative market analysis on recently sold Frisco luxury homes similar to your property. This analysis will help you set a competitive price for your home that attracts buyers while still maximizing your profits.
You also benefit from your agent's expertise in luxury home staging. They will work with you to make sure your home is clean, clutter-free, and well-maintained. Your agent may even recommend making some cosmetic updates to your home, such as painting or replacing old carpeting. These updates can help your home sell faster and for a higher price. Your agent may also assist in furniture rearrangement or may offer a list of recommended staging services.
If you're looking to sell a luxury home in Frisco, TX, it's important to work with a certified marketing specialist. They will help you develop a comprehensive marketing plan that includes advertising in high-end publications and hosting lavish open houses. Your agent will also advise you on pricing and staging your home to make it appealing to potential buyers. By working with a specialist certified by The Institute for Luxury Home Marketing, like Tina Shaheen, you can be sure that your property is being marketed to its fullest potential.
*Header photo courtesy of Shutterstock
